The approach

If you are a company and want the world to say good things about you, do this: Always tell it like it is, because it creates trust in the long run. De-complicate the complicated, because otherwise you will just bore people (bad for relations and reputation). Take the relevant stakeholder perspective, because talking to the wrong people is badly spent money. If you add being nice to people in general, you get a communication formula that will work in the media, on the financial markets, in public and in business.

There, some free advice. If you also want coffee, get in touch.

The founder

Kerstin Danasten

Brings over 25 years of experience of Nordic and European media and financial markets as journalist,  strategic communications advisor, and moderator.

Former Global Press Officer, spokesperson and Communications Manager at alternative investment manager EQT AB.

Former Senior Advisor in PR, IR and CSR, Head of Editorial, member of the Executive Committee, at Intellecta Corporate.

Former Managing Editor at Swedish business weekly Affärsvärlden, different positions at Svenska Dagbladet, Aftonbladet and Upsala Nya Tidning.

Educated at Uppsala Universitet, Berghs School of Communication, IFL Executive Education and Hyper Island.

The network

Digital brand building and transformation – partnering with Helena Ehnbom, former Marketing Director Nordics at Match.com, General Manager Sweden at My taxi, and Founder of WeLoveWorkshops.

Content strategies, media relations and editorial production – partnering with Mary Örnborg, former Managing Editor at Metro Custom Publishing, Feature Editor Online at Aftonbladet, and Founder of Contentkonsulterna.

Crisis readiness, special situations and change management – partnering with Agneta Molinder, former Vice President Crisis Incident and Security at Vattenfall AB, and Head of Press and PR at Fortum Power & Heat.